Origin Story

► Origin Story

We started in 2015 by teaching live classes to entrepreneurs at incubators/accelerators in the Baltimore area. Since we wanted to create as many jobs as possible, we developed a curriculum that would apply to the CEOs of all of the following:

• Companies with different types of business models (startups, small businesses, and traditional businesses); and

• Businesses at almost any fundraising stage (angel, seed, venture capital, growth equity, and sale/buyout).


We couldn’t find a book or learning materials that supported what we were teaching and how we were teaching it, so we created our own e-guides. In 2017, we converted those e-guides and our class materials into our first online course.

What we didn’t expect was that our online course could also be used by college/university entrepreneurship instructors to prepare students for investor pitch competitions (like Shark Tank).